“It’s all in the details” is such a true statement, especially when it comes to events.

And one of the most important details, when it comes to customer service, the deal maker or breaker, is a great attitude. And let me just say, the staff at the hotel for the event I’m helping run this week have really turned on the magic of great customer service. So, I thought now would be a great time to share are a few ideas on how to really wow your customers or clients ala our fabulous experience so far:

1) VIP treatment. Not only are the other three event staff members and I privy to free Starbuck’s at a moment’s notice this week, we’ve been pinned – literally, with gold lapel pins – the mark of the really important people this week. Even though our event is only for about 150 people. But it’s great – for us and for the hotel staff – because it keeps us from complaining even though we are schlepping boxes up and down elevators and throughout a hotel all day and will be running around like chickens with our heads cut off tomorrow. The little things count. Give your clients and customers VIP treatment, and you’ll create customers for life and set yourself apart from the competition.

2) Time. I can’t even begin to tell you how much the gift of time means on a day like today. Rooms that were promised to us by 6 a.m. tomorrow were ready at noon today. A whole 18 hours before contracted, before we’re even paying for them. That means basically everything I needed to do tomorrow is essentially done today. Now instead of a 5:30 wake up call, I can actually sleep tonight. Which goes right back around to them, because I won’t have any excuse for being cranky at them tomorrow. The one thing everyone wants more of is time. Make your products, services, call systems, websites, paperwork – everything – more time-friendly, and your clients and customers will sing your praises.

3) The extra mile. My AV guys stayed long past their regular hours to help me fix a bug (that we had created, no less) on a presenter’s PowerPoint, for one. When I accidentally spilled my first free venti latte all over myself first thing this morning, I barely had to blink and the mess had been cleaned up around me. And a new latte arrived shortly thereafter. An unexpected free lunch was catered to our storage room while we unpacked boxes. The extra mile not just once, but repeatedly and not just from one person, is the sign of a world class organizational culture. One that won’t be quickly forgotten, by me, anyway.

It may sound simple, but in a self-serve, super-center world, excellent customer service is hard to come by. And it makes a difference, not just for clients and customers, but for employees and companies, too. Everyone here seems to like each other. Things seem to work smoothly. It’s like our little four person event staff is just a new member of their team, working to get this event done. It’s not them helping us. It’s all of us working together to pull this off. And that’s really a magical thing to experience.

I’m heading to Nashville for business tomorrow. I don’t travel what anyone would call a “lot,” but for or five times a year, I get to stray from cubicle life and visit a new city for a conference – usually one I’m helping run. I’ve found that people always ask me what I’m going to do when I tell them I’m going on a business trip. Usually, I tell them I’m going on a business trip. You know, hanging out in a hotel room for a few days, languishing in the airport for hours on end. Nothing too exciting.

But the truth is, I enjoy traveling – well, not the trip part so much as the being someplace new. Even if it’s just around the country and not too often. Shopping and eating at new places. It’s refreshing. I try to visit local venues when I can. I love live music, and my midwestern town isn’t exactly a musical mecca. So, it’s always a treat to see a great band at a local venue in a new city. Of course, I can’t wait to hit Nashville.

I also enjoy the opportunity to get to connect with people while I’m traveling. I don’t meet many strangers. I love a good, solid chat with passengers on a plane. I’ve gotten to know people I work with on a much deeper level when we get some time outside the office to connect. This week, I’m meeting up with a professional mentor for dinner one evening.

I’ll read a few books, catch up on some research, wonder why I packed so much. Really, it will be great. I’ll return home exhausted and then head out next week for the same routine.

But just having a change of pace (even though on this trip, it will be a definite speeding up time) is just what I need every once in a while. I have to evaluate the state of everything before I leave so I know where I stand on laundry, projects, time catching up with friends. I can re-focus when I return to work, life, home, friends.

There’s just something about a change of place that changes my perspective as well. Somehow, this helps me find life. Appreciate it a little more. See where I stand. Of course, a nice vacation would do a world of good. But in the meantime, this will do.

Recently, a nifty little gadget called the Nintendo DS was introduced into my life. I was skeptical at first, I must say. Like many in my generation, I grew up with Mario, Duck Hunt, Zelda, you know, the original Nintendo gang. I had my ventures into PC  games, starting with Ski and evolving into hours spent on SimCity, Myst, etc. My dad was an early adopter on most any technology, so it’s always been around. My mom used to have to almost literally pry me away from the computer or gaming system. But somewhere between Excite Bike and now, save the occasional Saturday afternoon with Guitar Hero or SSX, I lost that gaming urge.

Until DS and a neat little game called Brain Age entered into the picture. I will say, it was a not-too-hidden attempt by my boyfriend to seek my approval of the device when we sauntered into the local game shop to pick up the game. But now, here I am again, waiting for my turn spending every spare moment I can testing my prowess on skill tests like Sign Finder (a simple math drill where you have to see how quickly you can give the correct sign in a given equation to a series of problems) and Piano Player (essentially what it sounds like). I even joined the Sudoku obsession with its easy to learn tutorials. The game even offers daily “Brain Age” checks where it gives you an approximation of your brain’s age. And since I’m a total geek, I totally dig it. I try to play every day. So much I’ve logged more hours than my boyfriend (on his own device!) Now, I’m even considering branching out to more play oriented games. I seriously love it. It’s refreshing and exhiliraing to do something for the pure fun of it.

So, what does all this have to do with anything I usually blog about? A lot, it turns out. In grad school, I’ve run across a concept called play theory. Essentially, it looks at the activity and rites that make up play in a lot of different and interesting ways. And there’s a lot of interesting research on the concept.

An organization called the National Institute for Play defines play as: “a state of being that is intensely pleasurable. It energizes and enlivens us. It eases our burdens, renews a natural sense of optimism and opens us up to new possibilities. These wonderful, valuable qualities are just the beginning of what play is.” Peppy though the definition is, they are serious about play, outlining eight patterns of play. Their research is fascinating. They offer interesting perspectives into cases such as that of Charles Whitman, suicidal mass murderer, whose life was has been classified as play deprived – which a committee found to be the leading cause of his eventual horrendous acts. A worst case scenario that illustrates the importance of play in normal human development.

Turns out, play is vital to health, relationships and education according to the institute. And interestingly enough, they also emphasize the value of play in corporate life.

So there you have it. Play. It’s important – for creativity, innovation, ideation, complex thinking, for our brains. It’s more than just taking a break or enjoying a minute of relaxation. It’s an active, conscious, enjoyable process. And it’s healthy – even vital. So go ahead. Play. Don’t feel guilty about picking up the Xbox or digging out your kid’s Lego’s for a half hour or so. You deserve it. And if you just take a few minutes each day for guilt-free, all holds barred play time, your blog, co-workers, work product, family and body will thank you.

Give yourself permission to play.