Now that I’ve uncovered some of the great grad school myths, I have a confession to make. I once bought into many of these myths myself when I applied to grad school myself. Let me tell you a little about my story. I applied to grad school during my job search after college, with the 10-year plan of continuing on to my doctoral degree and teaching as a professor one day. I got in and accepted a post-college internship at a Fortune 500 company in my field.

I wanted to have the option of a flexible career future, so grad school seemed like the perfect thing at the time. I had lots of great experience, but was still in the middle of a pretty intense job hunt in a very competitive market and field. The short version of my job hunt struggle is as follows: I had no professional network, tons of experience, and frustrations more than a mile high. So, I learned the value of a professional network quickly and very definitively in the first year I was out of college.

There I was, in the middle of a graduate program, with my internship coming to a close and no full-time job in sight, ready to get through the next couple of years of grad school so I could guarantee a high paying job, a quick promotion, and a golden ticket to the top. So you see, that naïve, unthinking grad student I was talking about in the last post was basically 100% me.

One day, someone made a phone call that changed my life. In my last few weeks before my internship ended, a mentor at the company I worked at recommended me for an interview for a position at the company I work for today. I am thankful to this day that I’d had the foresight to tell the people in my office that I was looking for full time jobs if they heard of anything. The professional network paid off in a big way. See, what ended up transforming me from the type of grad student I wrote about previously was getting a full time job. It also saved me from even further career frustration and opened more doors than grad school alone ever would have.

I was nervous about doing work full time and school full time and commuting more than two hours a day, but I took on the challenge. It turned out, my new boss had a master’s degree from my university and my new job would reimburse me half the cost of tuition. Not to mention, my boss allowed me to arrange my schedule so I could leave for class early and make up the time on mornings and off days.

For me, professional experience has made a world of difference in my graduate program. Yes, it is time-consuming to work and study at the same time, but it’s doable. I comprehend things on a deeper level than I would otherwise, I can directly use my new knowledge in my job and my writing, and I’m able to challenge myself with theories, ideas and projects that have lots of real-world application. It challenges me to be a more thoughtful, strategic, reasoned professional. More importantly, it’s changed what I want out of my degree and the whole grad school experience.

I know everyone’s story will differ, as will their paths, their motivations and their outcomes – in general and regarding grad school. That’s fine. But from where I am, a little experience makes all the difference in the world.

So, now that you know a little more about my entrance into the world of grad school, stay tuned for my top reasons you should consider applying.

For Grad School 101, Check Out These Posts
Part 1: An Inside Take on the Great Grad School Debate
Part 2: The Truth about the Top Six Grad School Myths

Robert Greenleaf once said, “Many attempts to communicate are nullified by saying too much.” I don’t know when or why he said this, but it does illustrate the power of listening. The power of listening is that it helps you build relationships. Relationships that can work for you.

After all, people don’t want to know about you. They don’t want to read about you. They want to know more about themselves. Things that matter to them.

And you can’t figure out what those things are by talking non-stop. You have to shut up. You have to listen. To them. To your readers, your boss, your peers, experts, your friends, people in the airport, strangers in the café. What are they talking about? What do they care about?

Listen. Then, when it’s your turn to say something, you’ll know what they want to hear. And you can deliver a message they care about. Become interesting by being interested.

Being a person of influence starts by being a person who listens.

The Internet has given more steam to the already powerful conversation surrounding a powerful concept: The Personal Brand

It’s also served as a platform for some of the most respected thinkers of our time (SethGuy, etc.) to not just build, but to proliferate their brand to the utter reaches of the earth. It’s even offered opportunities to motivated Gen Y professionals like Ryan Healy, Ryan Paugh and Devin Reams at Employee Evolution, Rebecca Thorman at Modite, 19-year-old entrepreneuer Ben Casnocha, personal branding guru and now magazine publisher Dan Schawbel begin to establish strong personal brands - in a way perhaps never available to young workers before.

We can even use web-based tools to discover our personal brand equity. Want to know more about the value of your personal brand? Check out these two tools:

1. Online Identity Calculator – thanks to Career Distinction for this great tool that can help you diagnose the strength of your online identity. It bases your online identity on the Google algorithm and a basic Google search of your name. What’s interesting about this tool is that at the end, it asks you what best describes the career level you are aiming for. It adjusts your score down the higher you aim, which is a great way to quickly evaluate the strides you need to make to build your personal brand to a level that will help you achieve your career goals. For even more depth into personal branding, check out the book, Career Distinction.

 

2. Blog Worth Calculator. This one is courtesy of Dave Carlson at Business Opportunities Blog. It’s based on Technorati’s blog authority system, and it puts a dollar amount to the url of your blog. This one’s more of a novelty, but you can motivate yourself to build your blog’s authority by simply putting in the URL for Engadget (the most popular ranked blog on Technorati) and noting that it’s worth $16,974,024.18, according to the calculator. Now, compare that to the calculated “worth” of your blog. Almost everyone has room for improvement in that kind of umbrella of potential!

So, take a look at the equity of your personal brand. Then, set a goal for yourself on what you want to improve. Then, figure out how. Here are some quick strategies for building your personal online brand:

  1. Blog - If you don’t already, start now. A professional blog is the best way to create, proliferate and control your personal brand. I’m not talking a personal diary here, unless that’s the brand you want to establish for yourself. If it is, go for it. But be aware that every place you put your name online will impact your personal brand.
  2. Comment – One of the quickest ways to spread your name around is to comment on blogs. Lots of them. Check out these ideas on how to comment to build your personal brand.

  3. NetworkBuild relationships with bloggers in your niche and outside it. Use LinkedIn to document these relationships so people can see the value of your network.

Now you’re ready to uncover the equity of your personal brand and harness the power of building it. Go ahead, embrace the power of now.